Sunday, March 14, 2010

White Day ホワイトデー

For those of you that believe February 14, with its tacky poetry, inflated prices, pink plush and waxy chocolates, is narrowly endurable - then steer clear of Japan on March 14th. Today is White Day, a consumer industry created holiday that mirrors Valentine's Day. In Japan Valentine's Day is generally observed by woman who present chocolate as an expression of love, courtesy, or social obligation. On White Day men who received a gift on Valentine's Day are expected to return the favor by giving gifts. How better to celebrate another retail created holiday then with Kitty-chan, those folks at Sanrio will put her visage onto just about anything, this gifted tin is filled with a confectionary of strawberry cream filled waffles.

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