Sunday, March 28, 2010

EcoCute エコキュート

The EcoCute company is originally known for its energy efficient electric heat pump that uses heat extracted from the air to heat water and deliver it for domestic, industrial and commercial use. The technology offers a means of energy conservation and reduces the emission of greenhouse gas and now the company has made a move to produce electric cars. The name is a clever play on words, 'Eco' is a contraction of Ecology and/or Economical and 'Cute' (pronounced ki-u-to) also means (給湯 kyūtō) literally "supply hot water." Does it have to be this cute, well no, but how else are we suppose to take the electric car revolution seriously? So watch for this dolphin thingy coming to a rearview mirror near you- likely no time soon.

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