Saturday, March 27, 2010

Freshness Burger

Freshness Burger is a nation-wide chain in Japan with additional locations in Korea and Hong Kong. It could be described as the closest burger you will find to In-N-Out Burger outside of California, but in my opinion these are better. Started in 1992 in Shubiya, Tōkyō by Mikio Kurihara, Freshness Burger creates a delicate balance between restaurant setting and fast food speed. Or perhaps think of it as 'slow' fast food managed by people that encourage employee individualism and patrons that use the restaurants as places to relax with friends. Every item on the Freshness Burger menu is created on site including the buns and french fries which are more like potato wedges. Freshness Burger is a story of entrepreneurial success, thriving in an over-saturated market with higher prices offered in a recession, employing a style that is actively reminiscent of 1950's Americana. Even if the antiquity is manufactured the restaurant was comfortable, clean and homey. Serving both organic tea and organic coffee everything I tried was delicious having been prepared and presented with care.


  1. I don't think we have one in Minoo :(

  2. I don't know if you have eaten at a Kua Aina Burger in Hawaii but the quality of the burger is similar. I am afraid that your neck of the woods doesn't seem to have one... short-ish trip to Kobe I suppose to get your burger fix :)

  3. I do like MOS, but will definitely try these the next time I'm near Kobe :)