Saturday, May 8, 2010

Sakura Matcha Kit Kat

Upon seeing this Kit Kat for the first time, which has a 'letter like' section on the back complete with a "To:" and "From:," I wondered if the Japanese Post accepts chocolate boxes? Turns out that Nestlé is actually taking part in a cultural activity - give a student some encouragement by giving them some crazy flavored Kit Kat - or something like that. The Sakura Matcha Kit Kat has a convenient space on the back to write encouraging messages to students who are studying themselves stupid to pass entrance exams. Exam time is stressful for students, especially in a school system that weighs exam scores so heavily, so a “ganbare!" message is a welcome and necessary push - Nestlé is banking on you adding some empty carbs. and sugar to your encouraging sentiments. The chocolate itself is green tea flavored and the cream has a hint of sakura flavor - definitely a fake cherry taste but it reminds me, in a good way, of the berries in Cap'n Crunch cereal. So, if you're looking for something to encourage an overworked student then give them some walnuts (brain food) and keep this Kit Kat for yourself.


  1. kit kat is a play on words for "kitto katsu" or "sure to win". I agree that their entrance exams are quite ridiculous.

  2. Thanks I did not make that connection between the name and the phrase! Cool.