Friday, May 14, 2010

"Make [him] an offer [he] can't refuse"

As previously mentioned, bottled drinks and candy sometimes come with an extra giveaway perched on top or hanging from the neck – character charms to put on cell phones, model cars and airplanes, PET bottle pouches and handkerchiefs are popular. These are called omake おまけ (extra or bonus) and are often more desired than the product being sold, as I can attest to with this Pepsi NEX (x) Paramount Japan be@rbrick 70% - love the toy hate the soda. Be@rbrick is a collectible toy designed and produced by the Japanese company MediCom Toy. These fellows come in 12 variations with some rather interesting movie choices including: Saturday Night Fever, The Hunt of Red October, Beverly Hills Cop, Top Gun and Flashdance. I jumped at the chance to get a be@rbrick for a measly 89円 and though I would rather drink the Pepsi then wakeup next to a severed horses head - it truly is a nasty beverage.