Back in May Pepsi NEX collaborated with Paramount and Be@rbrick to provide omake (bonus) cellphone straps for their rather unappetizing soda, and now Zozotown an online Japanese retailer has joined the party with 6 different designs of Be@rbrick 70%. The 6 collaborations are well know fashion brands in Japan: A Bathing Ape, Hysteric Glamour, Journal Standard, x-girl, SHIPS, and Tommy. I found a convenience store that was nice enough to just display open flats of the drink so folks could choose their toys without digging through the refrigerated displays. Now if I could only find a use for this soda, Coke makes a good marinade for chicken perhaps this would work? Or I could always use it to clean some coins. . .
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