It's hot and muggy in the urban streets of Japan this time of year, but there is a small ray of hand-powered hope for the weary traveler. These are uchiwa (handheld fans) a free way to cool down, handed-out by many companies across Japan to heat-opressed pedestrians in exchange for some mobile advertising space – free uchiwa are typically emblazoned with the logo of the company that is giving them out. It’s also possible to pick up free commemorative uchiwa at certain events, you might notice a yamaboko float on the center fan that also has a advertisement on the reverse side.
Friday, July 30, 2010
Big Fan, Only In Japan
It's hot and muggy in the urban streets of Japan this time of year, but there is a small ray of hand-powered hope for the weary traveler. These are uchiwa (handheld fans) a free way to cool down, handed-out by many companies across Japan to heat-opressed pedestrians in exchange for some mobile advertising space – free uchiwa are typically emblazoned with the logo of the company that is giving them out. It’s also possible to pick up free commemorative uchiwa at certain events, you might notice a yamaboko float on the center fan that also has a advertisement on the reverse side.
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