Sunday, February 28, 2010

Picture Perfect Produce

Japanese produce, specifically organic produce, available in the “farmers market” section of local grocery stores often provide a photograph of the farmers on their packaged produce complete with contact information. This practice is also common on locally produced packaged breads that provide a headshot of the proud baker. How does this effect the quality of the food and the consumers buying experience? If you had your picture and contact information on the products you sold, would it change the quality of your product or how you do business? Personally, I chose to purchase these satsuma (mikan) over another similar bag because I felt a connection, albeit minor, to the people who grew them.

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